PERPETUATING THE MOTION

Bringing passion to time was Michel's profession for over 40 years. <br><br> It was therefore only natural that he passed on his passion for watchmaking to his two sons Jean-Claude and Pierre-Michel, who joined him in his venture. It was at this time that quartz first made an appearance. While some saw this as a sign that French watchmaking would weaken, Michel Herbelin and his sons viewed it as an amazing opportunity to unleash the creativity of their designers and to take on the challenges of the future. <br><br> The passing down of know-how is an essential value at Michel Herbelin. Today, three of the founder’s grandchildren now ensure the success of the family business. Their creativity and expertise has given the brand new momentum.<br><br>